These are display, tracking, remarketing and web analysis technologies.
7.1 Google tools
We use various services of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland on our website. You can find more detailed information on the individual specific Google tools that we use on this website in the following privacy policy.
It cannot be ruled out or assumed that Google will process information, including personal or personally identifiable data, when using these tools. This may include, for example, log data such as IP addresses, location-based information or app IDs.
If you use a tool on our website, we will obtain your consent to this in advance. Data may also be transferred to an unsafe third country. We also need your consent for this in advance, which we obtain using a cookie banner.
With regard to data transfer to the USA, there is no adequacy decision pursuant to Art. 45 GDPR. The European Commission can adopt so-called adequacy decisions in accordance with Art. 45 para. 3 GDPR. In these decisions, it determines that personal data in a specific third country (or in a specific territory or sector) enjoys adequate protection comparable to that provided by European data protection law.
In principle, the transfer of data can be based on so-called standard contractual clauses. According to these clauses, personal data is considered protected if it is transferred to countries that are not covered by an adequacy decision. Google has undertaken to comply with the Standard Contractual Clauses (SCC Standard Contractual Clauses) for the transfer of personal data to third countries.
You can view information on the standard contractual clauses here: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractuals-clauses-scc_de and at https://policies.google.com/privacy/frameworks?hl=de
Information on the types of cookies used by Google can be found at https://policies.google.com/technologies/types
If you use a Google tool and are logged into your Google account at the same time, Google can assign the processed information to your person and merge information in order to process it. If you do not wish this to happen, please log out before using a Google tool.
You can view Google’s privacy policy here: https://www.google.com/policies/privacy/
Google also offers data protection tools with settings options for the Google tools:
https://privacy.google.com/take-control.html
We recommend that you make the appropriate settings when you visit our site. You can also delete data about your activities in your Google account.
7.2 Google Fonts
This site uses so-called fonts provided by Google for the uniform display of fonts. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We have downloaded and stored Google Fonts on our own servers so that we can integrate and use Google Fonts locally. This means that when you visit our website, there is no connection with Google with regard to the fonts and no transmission to Google takes place.
7.3 Google Analytics
We use Google Analytics on this website. This is a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
We use Google Analytics to analyze and regularly improve the use of our website. By evaluating the statistics, we can constantly improve our offer for you and make our website even more interesting for you.
Google Analytics uses cookies for this purpose. The cookies are stored on your computer and enable your use of our website to be analyzed. Web beacons are also used. These are used to evaluate whether users have accessed certain content, i.e. the activity of users on a website is evaluated.
Information about your use of the website, which is obtained through the use of cookies, is regularly transmitted to Google servers and stored by Google. Further transmission to servers of Google LLC. in the USA and storage there is not excluded.
This website uses Google Analytics exclusively with the extension “anonymizeIp()”. This means that IP addresses within member states of the European Union or in other signatory states to the Agreement on the European Economic Area are shortened beforehand and only then processed further. This makes it impossible to identify a person. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and then shortened there.
If you do not wish cookies to be stored (or wish to deactivate Google Analytics), you can prevent them from being stored by selecting the appropriate settings in your browser software.
However, it is then not possible to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website. Simply download and install the browser add-on available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de. This will also prevent the IP address from being recorded. This will also prevent Google Analytics from processing your data.
Google Analytics is also used to analyze your usage across devices. This is done via a user ID. The first time you access a page that uses Google Analytics, you will be permanently assigned a unique, anonymized ID. This is set across all devices. This enables Google to assign interaction data from different devices and from different sessions to a single user. No personal data is processed through anonymization.
Nevertheless, you can object to this processing at any time with effect for the future. To do this, you must deactivate Google Analytics on all devices and in all browsers. We have described how to deactivate Google Analytics above.
You can deactivate this analysis in your customer account under “My data”, “Personal data”.
We also use the “demographic characteristics” function of Google Analytics on our website. Demographic data is specific information about groups of people.
Based on this function, reports can be created that contain information about the age, gender and interests (so-called demographic characteristics) of the users of our website. The data comes from interest-based advertising from Google, the Google Display Network and visitor data from third-party providers. You can deactivate this function at any time via the ad settings in your Google account. However, it is also possible to deactivate Google Analytics as described above. Simply download and install the browser add-on available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
We have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 sentence 1 lit. a) GDPR. Your consent also includes the transfer of data to the USA with the risk of data access by authorities and also without an adequacy decision by the EU Commission and without suitable guarantees regarding an adequate level of protection with regard to the data. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this tool in the cookie banner of the website.
As part of this order processing, Google may commission subcontractors. Information on the possible subcontractors can be found here: https://privacy.google.com/businesses/subprocessors/.
Further information can be found here:
To the terms of use: https://www.google.com/analytics/terms/de.html.
The Google privacy policy: https://privacy.google.com/businesses/compliance/#!#gdpr
About Google (Universal) Analytics: https://support.google.com/analytics/answer/3379636?hl=de
7.4 Google signals
We have activated Google signals in Google Analytics. This updates the existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) to receive summarized and anonymized data from you, provided you have allowed personalized ads in your Google account.
The special thing about this is that it is cross-device tracking. This means that your data can be analyzed across devices. By activating Google signals, data is collected and linked to your Google account. For example, Google can recognize when you view a product on our website via a smartphone and only buy the product later via a laptop.
Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.
In Google Analytics, Google signals also record other visitor data such as location, search history, YouTube history and data about your actions on our website. This includes your age, what language you speak, where you live and what gender you are. Social criteria such as your profession, marital status or income are also included. All these characteristics help Google Analytics to define groups of people or target groups. As a result, we receive better advertising reports from Google and more useful information about your interests and demographic characteristics.
The reports also help us to better assess your behavior, wishes and interests. This is always aggregated and anonymous data and never individual data. This enables us to optimize and adapt our services and products for you. This data expires by default after 14 months. Please note that this data is only collected if you have consented to the use of Google Analytics on our website and have allowed personalized advertising in your Google account. The legal basis is Art. 6 para. 1, sentence 1 lit. a GDPR.
You can manage or delete this data in your Google account. If you do not wish to use this function, you can deactivate the “Ad personalization” function in your Google account.
7.5 Google Maps
We use Google Maps on our website, an online map service provided by Google Ireland Limited, Gordon House, 4 Barrow St, DublinD04 E5W5, Ireland, hereinafter referred to as “Google”.
This enables us to show you our locations via interactive maps. You can use the route planner to display a route to us. You can also use other map functions.
When you call up our page on which Google Maps is integrated, information such as IP address and usage data is transmitted to Google. The transmission of data to servers of Google LLC. in the USA is not excluded. You do not need to be logged into your Google account for this.
If you are logged in to Google when you visit our pages, the usage data relating to your visit to our pages with the Google Maps tool will be added to your account. If you do not wish this to happen, please log out before you visit our site on which Google Maps is integrated.
By switching off JavaScript in your browser, you can completely prevent your data from being transmitted to Google via Google Maps. By switching it off, Google Maps can no longer be used. The maps will no longer be displayed on the website.
We have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 sentence 1 lit. a) GDPR. Your consent also includes the transfer of data to the USA with the risk of data access by authorities and also without an adequacy decision by the EU Commission and without suitable guarantees regarding an adequate level of protection with regard to the data. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this tool in the cookie banner of the website.
If you do not consent or withdraw your consent, we will not be able to provide you with this service.
7.6 Google Ads and Google conversion tracking
This website uses Google Ads. Google Ads is an online advertising program of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
As part of Google Ads, we use what is known as conversion tracking. If you click on an ad placed by Google, a cookie (see above) is set for conversion tracking. This cookie loses its validity after 30 days and is not used to personally identify users. If the user visits certain pages of this website and the 30-day validity period of the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this website.
Each Google Ads customer receives a different cookie. The cookies cannot be tracked via the websites of Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Ads customers who have opted for conversion tracking. We learn the total number of users who clicked on our ad and were redirected to a website with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. If you do not wish to participate in tracking, you can object to this use by simply deactivating the Google conversion tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics.
Further information on this can be found at https://support.google.com/ads/answer/7395996.
The legal basis for the processing is Art. 6 para. 1 sentence 1 lit. a GDPR.
You can find more information about Google Ads and Google Conversion Tracking in Google’s privacy policy: https://www.google.de/policies/privacy/.
You can set your browser so that you are informed about the setting of cookies, allow cookies only in individual cases, restrict the acceptance of cookies to certain cases or generally exclude them and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.
Further information can be found here:
To the terms of use: https://www.google.de/intl/de/policies/terms/regional.html.
To the terms of use for Google Maps: https://www.google.com/intl/de_US/help/terms_maps.html.
The Google privacy policy: https://www.google.de/intl/de/policies/privacy/.
7.7 LinkedIn Ads
We use LinkedIn Ads, a service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn Ads processes and stores information about the behavior of our users.
Among other things, cookies are used for this purpose, small text files that are stored locally in the cache of your web browser on your end device and that enable us to analyze the use of our website by our users.
We use LinkedIn Ads for marketing and optimization purposes and to continuously improve individual functions and the user experience. By statistically evaluating user behavior, we can improve our offer and make it more interesting for our users. This also constitutes our legitimate interest in the processing of the aforementioned data by the third-party provider. The legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.
You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you will not be able to use all the functions of our website to their full extent. You can also prevent the collection of the aforementioned information, in particular by LinkedIn, by clicking on the following link and setting an opt-out cookie:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Please note that this setting will be deleted if you delete your cookies.
Further information on data protection at LinkedIn can be found here: https://www.linkedin.com/legal/privacy-policy